smart optic
it reinvents opera glasses to make theater more approachable and engaging for Gen Z.
category
consumer electronics
duration
14 weeks
year
2024
team member
reviving classical culture
for the next generation
“ It's not that people don't like classical music. It's that they don't have the chance to understand and to experience it.”
Gustavo Dudamel,
Los Angeles Philharmonic Conductor
attracting gen A & Z
traditional concerts can feel intimidating and lengthy to younger audiences, leading to a shrinking fan base. smart optic highlights the value of classical culture by offering an engaging, interactive experience that revives interest among the next generation.
why smart optic?
Smartphones can be distracting, and filming is prohibited during concerts. Meanwhile, traditional opera glasses provide limited views and can strain your eyes.
ultra zoom
with a 100x space zoom camera, even distant performers can be seen clearly.
education
real-time AI provides titles, stories, and behind-the-scenes info about the performance—even details on the musicians or conductor—making the experience more immersive and engaging.
merging cultures
candlelight concerts offer a mysterious, immersive space that helps young people find peace, while K-pop concerts energize fans with light sticks that boost engagement. imagine merging these two concepts to create a venue that offers both deep immersion and a calming atmosphere.
more engagement
it will feel as if you're listening to music in the galaxy.
sound on
central control system
by using a central control system, the audience and performers become one, providing a much higher level of immersion.
customizable
on the back panel, there's a low-resolution display that users can customize with their phone based on the concert.
accessory
there is a groove on the side of the product that makes it easy to attach and detach accessories, and it can also be used as a necklace.
ideation
I explored various ways to zoom from analog to digital.
details
To create a system that can be used with handles and accessories, I focused on the surface design.
Graphics
experimented with various logo layouts so that it could be used as both a necklace and a fashion item.
all projects
seung bin bae
industrial designer
minhyung eom
graphic designer